Board at our cost. $64.98 bought separately.
One line, one job. The comparison still gets said, just where it has room to be read.
Fits, but only just, and it drops a size to do it. “At cost” with nothing next to it can read as though the whole thing is at cost, not the board.
Three lines tall, and the eye has to finish a sentence before it can tap. This is a headline that wandered into a button.
Now on every primary button, with Free US shipping as the second line so the offer sits on the tap target.
What the pages said before A went on. “the mat + board” is softer than “Mat + Board” as a named thing, and it says nothing about what the pair is worth.