Same look as today: layout, colors, fonts, the yellow bar, the blue buttons and the 10% sign-up all stay. These are the only changes.
Bundle price
$54.99
$64.99, from 15 Oct (email list told first)
Mat price
$44.99
$49.99, from 15 Oct
Bundle offer line
$64.98 struck through, “Fitted board included at cost”
Removed. Just the price.
Review count
5 on the bundle, 9 on the mat
4.9 from 14 on every page
Delivery
Only seen at checkout
“Ships in 1 to 3 days. Free ground shipping, delivers in 2 to 5 days. Expedited $21.99, delivers in 1 to 3 days”
Under the button
Badge row: free shipping, 30-day, free returns, food-safe
Three plain promises: delivery date, limited lifetime warranty, 30 days to change your mind
Quantity
One at a time
1, 2 or 3 or more. 2 saves 10% each; 3 or more, any number, saves 15% each
Gifting
Not mentioned
“Each mat comes in its own bag, nothing to wrap”
Will it fit?
Size only in a gallery image
New section: works with the board you own, diagram plus common sizes
Built to last
Nothing
New dark band: Steve’s home mat after three years (2023 photo beside today’s), the warranty, a spec sheet
Founder
Nothing
New section in Steve’s words, signed by Steve, founder and product engineer (first name only)
Care
“Rinse it, or top rack of the dishwasher”
Rinse in the sink and air dry. Dishwasher safe, but skip it to make it last. Not designed for heat, not a trivet.
Reviews
Plain quotes, reviews from family names shown
Verified-buyer cards, first names only, non-family reviews first
Fit diagram
Pouch drawn narrower than the mat
Pouch the full width of the mat, as it really is
Choices
Three: bundle, mat, board only $19.99
Two: bundle and mat. Board only behind “Already own a ROO mat?”
Shipping
Free, “[X to Y] business days”
Pick Ground (free, 2 to 5 days) or Expedited ($21.99, 1 to 3 days)
Upsell
None
“Add a second as a gift and save 10% on both”
Warranty page
Did not exist
/pages/warranty: a mat section (limited lifetime) and a board section (one year), each with what is and isn’t covered. Mats bought before it started are covered too
Home page
Bowl comparison only
New “How ROO compares” chart vs Cup Board Pro, Prepdeck Gen 2, TidyBoard and cheap tray boards
Google listing
“ROO kitchen” / “slice, dice, and julienne…”
New titles and descriptions for home, mat and bundle
Price heads-up
None
“A heads-up before our prices change”: old and new prices side by side, today’s prices hold to Oct 14, the lifetime warranty covering mats already bought, and a review ask