Case studies
Growth work across SEO, paid social, email, short-form video and AI systems. Each one covers the problem, what I did, the numbers, and what didn't work.
13 case studies
$569K+attributable revenue
Turning Content Into a $569K Revenue Engine
Interview Query, SEO and content
₱5Mclosed revenue
Driving ₱5M Revenue from Meta Ads for a Complex B2B Service
Storyseller Systems, Paid social
66%of spend reaching new creative, up from 0.3%
What 106 Days of Meta Ads Taught a Kids' STEM Subscription Brand
US non-profit kids' STEM brand, Paid social
8.6xreach of teaching videos vs promos
Teaching Videos Reached 8.6x More People Than Sale Posters, So the Sale Ads Were Rebuilt Around Them
Philippine ornamental fish and aquarium feed brand, Social and paid
130+blog posts, up from 39
Building a 130-Post Buying Guide Library, and Finding Why a Position-2.4 Ranking Got One Click
ROO, SEO and content
8.7M+impressions
Scaling a Founder's LinkedIn to 8.7M Impressions
Interview Query, LinkedIn
2M+views
Rebuilding a Founder's YouTube Channel Around Buyer Intent
Interview Query, YouTube
34K+new users attributed
Building Reddit From Zero Into a 34K-User Channel
Interview Query, Reddit
34,527weekly TikTok views, up from 1,605
A Family-Story TikTok Carousel Took Weekly Views From 1,605 to 34,527, and a Narrator Test Showed Why
ROO, TikTok
1.15M+traffic generated
Scaling a Newsletter to 1.15M Traffic and 100K Subscribers
YourLifeChoices, Email
186,831emails analysed, back to 2018
Eight Years of Influencer Outreach, 186,831 Emails: The Leak Was After the Yes
US natural wellness subscription brand, Influencer marketing
23,000users in peak month
Acquiring 23K Users in 2 Months While Reducing CAC by 40%
Kelly App, User acquisition
~45 minsaved per daily report
Building an AI Prompt System That Handles 80% of a Daily Newsletter Workflow
YourLifeChoices, AI systems
